Our Story

Hi, I’m Shub. In the fall of 2007, my wife and I went through a difficult pregnancy. In particular, the decision about whether to undergo invasive and expensive genetic tests daunted us.

There were plenty of sources of information and resources: friends, family, the Internet, helplines, genetic counselors, even academic literature.

In fact, in some ways there was too much information – or at least too much to be useful. Our friends were helpful, but the information was anecdotal. Health websites had good information, but they were overwhelming and didn’t offer enough direction. The information was not actionable and not personalized for our situation. It was nearly impossible to feel fully comfortable with our choices and get to a decision that gave us peace of mind.

We had both too much and too little information—too much to separate relevant from irrelevant and too little about our particular situation. What we really wanted was not just information, but the right information: What did other couples like us (in their 30s and having their first baby) do? What tests did they have? What treatments did they seek? What did doctors do when faced with the same situation themselves? And, always lurking in the background, what was covered in our insurance plan?

We had to make some of the toughest decisions of our lives with insufficient and hard-to-find information. And our experience is not unique. The stress of making difficult medical decisions without adequate information is extremely common.

I realized this didn’t have to be the case, and that by providing others with the right information to face their health situations, I could help people make hard decisions more quickly, more cost effectively, and with greater confidence. I founded WiserTogether in early 2008, a few weeks after our daughter was born.

Shub Debgupta
Founder & CEO, WiserTogether, Inc.