Welcome to WiserTogether!
In the fall of 2007, my wife and I went through a difficult pregnancy. In particular, the decision about whether to undergo invasive, risky and expensive genetic tests daunted us.
There were plenty of sources of information and resources: friends, family, the Internet, helplines, genetic counselors, even medical literature.
In fact, in some ways there was too much information – or at least too much to be useful. Our friends were helpful, but the information was anecdotal. Health websites had good information, but they were overwhelming and didn’t offer enough direction. Also, the information was not actionable and not personalized for our situation. It was nearly impossible to feel fully comfortable with our choices and get to a decision that gave us peace of mind.
We had both too much and too little information—too much to separate relevant from irrelevant and too little about our particular situation and our needs. What we really wanted was not just information, but the right information to help make a decision that worked for us. We had to make one of the toughest decisions of our lives with insufficient and impossible-to-find information. We simply wanted to know what did other couples like us do? What tests did they choose to have and why? Which of their treatments did they find to be effective? What did doctors do when faced with the same situation themselves? What was covered by our insurance plan? And, what would we have to pay for ourselves? Questions that remained unanswered despite Google and everything else that is available.
Our experience is not unique. The stress of making health decisions is extremely common and strains the health care system and all involved.
I realized this didn’t have to be the case – by providing people with the right information and smart tools to face their health situations, I could help people make better health decisions with greater confidence, more cost effectively, and with ease. Patients are happier and healthier and their healthcare payers benefit from lower health costs. I founded WiserTogether in early 2008, a few weeks after our daughter was born.
Founder & CEO, WiserTogether, Inc.